Get the Look

Love a beauty look worn by a friend, model or celeb? Snap it and make it yours!

Love a beauty look worn by a friend, model or celeb? Snap it and make it yours! Experience the revolutionary personalised augmented reality mirror, which lets you try out other people’s make-up styles.

You can now point your smartphone at a beauty ad, a photo or a person’s made-up face then virtually try on the same look.

Like what you see? You can snap, try and buy it.

With Get the [London] Look you can also:

Try on Rimmel London Looks

Submit your looks to Steal the Crown competition

Requires Android: API 16 (Jelly Bean) and later, and is optimized for the following devices (and newer)

Galaxy S5 0.5

HTC One M8

Nexus 5 0.6

Moto X Play

Galaxy S6 0.5

Galaxy S7

IMPORTANT – PLEASE READ – “Get the Look” is a free application that lets you snap a photo of a makeup style and then try it on yourself. The App may ask you to provide personal information during account registration, including your name, email address, and birth date; indicate your communication preferences (e.g., email preferences, push notification permissions, location based services preferences); and, if you desire, submit your “looks” (including images, look name, and look tags) to the “Steal the Crown” competition . Coty Inc. and its Rimmel brand and affiliates and partners, such as Holition Ltd. (collectively, “We”) will collect this information and use it to inform you if We need to remove your submitted look from the App. We’ll also send you brand updates if you “opt in” to receive the Rimmel Newsletter. You can use this form to opt out of being contacted and delete your account anytime. Additional disclosures about our information collection and use practices are available in the Coty Privacy Policy. Additionally, through Google Analytics, We’ll use cookies to collect anonymous information about your use of the App, such as App downloads, content shares, time spent, use of features, and user retention. The App will not contain advertising from parties unaffiliated with Rimmel. We will not be liable for any damages arising from your use of this App. You’ll need an Internet connection for the App to function correctly, and you might incur charges from third parties such as your telecommunications operator for the consumption of data, messaging, or related services. By downloading or using the App, you agree to the terms described above and those in the Coty Privacy Policy , and Coty Terms of Use . If you do not agree to all such terms, do not download the App. The App is owned by Coty Inc., located at 350 Fifth Avenue 17th floor, New York, NY 10118, United States.