Basic Marketing

基本的營銷是一個過程，其中必然存在

Basic Marketing is a process whereby the existence of a necessity then becomes a desire then becomes a demand which then becomes seuatu the nature of fulfillment.

This application is designed for you to facilitate in learning basic marketing. with a simple List and easy reasoning will certainly make you more quickly in understanding basic marketing.

Lesson Topics included in this app are:

1. Marketing

2. Definition of Marketing.

3. Marketing Concepts

4. History of Marketing

A. Marketing History: A Review

b.Marketing in Antiquity

c. Marketing in the Middle Ages

d. Marketing in Seventeenth and Eighteenth Century Europea

e. Marketing outside Europe

f. Marketing in the nineteenth and twenty years

5. Marketing Orientation

A. Product Orientation

b. Sales Orientation

c. Production Orientation

d. Marketing Orientation

e. Customer orientation

f. Organizational Orientation

g. Mutual Exchange

6. Marketing Function

7. Marketing Type

8. Marketing Strategy

A. Marketing Management vs. Marketing Strategy

b. Developing a Marketing Strategy

c. Strategic Diversity

d. Growth Strategies

e. Strategic Model Strategic Model

f. Real Life Marketing

9. Four Ps./Company Marketing

10. Marketing Environment

A. Macro-Environment

b. Micro Environment

11. Marketing Research

A. Role

b. Characteristics

c. Classification

d. Type

e. Method

12. Market Segmentation

13. Marketing Communications

14. Marketing Planning

15. Product Life Cycle

16. Customer Focus

17. Product Focus

18. Advertising

A. History of Advertising

b. Classification

c. Aim

d. Gender Effects in Ad Processing

19. Brand Awareness

A. The Importance of Brand Awareness

b. Brand Awareness Type

c. Measuring Brand Awareness

d. Brand Awareness and the Hierarchy of Securities

e. Creating and Maintaining Brand Awareness

20. Multicultural Marketing

A. History of Multicultural Marketing

b. Multicultural Markets

c. Multicultural Marketing Strategy

d. The Reason of Multicultural Advertising

e. The value of Multicultural Marketing

f. It takes skill

g. Creating and Refreshing Strategy M. M.

h. Pioneer

This application has features that are different from other applications, namely:

- Lightweight, Small Size App.

- List menu Simple and fast.

- Responsive and easy to navigate.

- Collection of latest Learn Basic Marketing materials and updates.

- Materials that are easier and more accurate.

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