Psychology of influence

Persuasion techniques and how to recognize manipulation and not succumb to them

The psychology of influence is an incredibly powerful weapon, the use of which will allow you to achieve results when other ways to get closer to the goal are useless. Such influence is of a conscious nature, for example, it is carried out for financial gain or personal approval.

Living in society, each person not only influences other people, but also experiences psychological manipulation by the people around him. In order to protect yourself from psychological influence, you should know the main methods of influence, which are discussed in this appendix with examples:

❎ persuasion;

❎ suggestion;

❎ infection;

❎ imitation;

❎ request;

❎ coercion;

❎ advice;

❎ praise;

❎ intimidation;

❎ criticism;

❎ Ignoring.

The psychology of influence is the best tool for controlling a person if this method is used exclusively for good.