Principles of Marketing Books

Learn marketing management with the Book of Marketing Principles

Principles of Marketing Offline Books is an application that contains the theory of marketing. Through this application you can learn marketing principles reliably.

Principles of Marketing Book Application is an application that you can use as an alternative to Principles of Marketing ebooks at your school or campus.

Marketing is one of the basics of a successful business plan.

An effective marketing strategy can make the difference between selling a product or being ignored by consumers. Marketing is defined by the American Marketing Association as "activity, a series of institutions, and the process of creating, communicating, delivering, and exchanging offers that have open value in a new window for customers, clients, partners, and society at large." In simpler terms, opening in a new window, it puts the product in the right place, at the right price and at the right time.

Because marketing strategies are so important, business leaders almost always have a stake in shaping marketing initiatives. These leaders use the four principles of marketing as the heart of their business strategy. These principles are known as the four P's of marketing: product, price, place and promotion.

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Table of Contents

"Chapter 1: What is Marketing?"

"Chapter 2: Strategic Planning"

"Chapter 3: Consumer Behavior: How People Make Buying Decisions"

"Chapter 4: Business Buying Behavior"

"Chapter 5: Market Segmenting, Targeting, and Positioning"

"Chapter 6: Creating Offerings"

"Chapter 7: Developing and Managing Offerings"

"Chapter 8: Using Marketing Channels to Create Value for Customers"

"Chapter 9: Using Supply Chains to Create Value for Customers"

"Chapter 10: Gathering and Using Information: Marketing Research and Market Intelligence"

"Chapter 11: Integrated Marketing Communications and the Changing Media Landscape"

"Chapter 12: Public Relations, Social Media, and Sponsorships"

"Chapter 13: Professional Selling"

"Chapter 14: Customer Satisfaction, Loyalty, and Empowerment"

"Chapter 15: Price, the Only Revenue Generator"

"Chapter 16: The Marketing Plan"

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