Meri Saheli

A B2B2C app for Frontier Markets Saral Jeevan Sahelis

Frontier Markets is India’s Leading Social Commerce Platform with Village-Level Presence for Last Mile Customers. Its unique approach amplifies the voices of rural India, leveraging insights to adapt to the evolving needs of rural customers while driving economic value for women. It has a network of 32,000+ rural women entrepreneurs called “Saral Jeevan Sahelis” who are bridging access gaps to bring products and services like climate friendly and clean energy appliances, digital payments, agriculture tools and services, financial and healthcare services and other solutions to their doorsteps.

Frontier Markets covers over 5,000 villages in 3 states of India (Rajasthan, Uttar Pradesh and Maharashtra) and has sold more than 50 million solutions to 1 Mn rural households in the last 3 years. With a focus on the 950 million people in rural India who represent a $100 billion market opportunity, it is scaling it’s efforts to reach 1 million women and 100 million rural households by 2025 becoming the one-stop solution to help rural women access all SDG related solutions, and showcase digitally savvy women as the driving force for impact - from climate, to healthcare, to education, to economic prosperity.

Frontier Markets trains rural women to become Saral Jeevan Sahelis who use technology to onboard rural women on its platform, collect data and insights on their needs, and help explain various opportunities for rural women based on their deep connect to rural families.