Jemma Russo

My mission is to empower women and make them feel comfortable, confident

Ever since I was a child, I always had an eye and appreciation for beautiful clothing. I had a knack for style and color. I was designing and creating my own clothing and with my husband and mother's unconditional support and love, and after years of following my dream, I finally turned it into a reality.

I Am found myself at home raising two children. All I could do is spend days pondering about how I could put my time to good use. So I researched, attended countless online fashion courses, hired a fashion designer coach and immersed myself totally in the fashion industry to get a better handle on what I was about to embark on. I knew that my background in business management and organizational development, and my persistence to strive for perfection and my keen eye for fashion would be key to the outcome of my product - to create one of the best quality garments for women of all ages and backgrounds. So one day, with my husband's encouragement and full support, we both decided it was time to take the plunge, I packed up my two children and my mother and traveled to Istanbul, Turkey. I spent weeks in Istanbul visiting manufacturers, testing the materials, and looking for the highest quality cotton fabric. Once I decided on the textile and manufacturer, I knew that from that point forward there was no turning back and this is how a dream became a reality -- a dream come true.