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소비자 행동 소개 (Introduction of Consumer Behavior)는 학생들을위한 교육용 앱입니다.
Introduction of Consumer Behavior
Main Topic of App:
Defining Consumer Behavior
Consumers’ Impact on Marketing Strategy
Marketing Ethics
Viewpoints on Studying Consumer Behavior
Consumer Research: The Dominant Forces
What is Motivational Research?
Learning
Reinforcement & Influencing Behavior
Involvement
Situational Influences
Perception
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