Run The Jewels

An Augmented Reality-based platform uniting RTJ’s passion for art & technology

Run The Jewels, the hip hop super-group of El-P & Killer Mike, unveils its latest adventure in cutting-edge expression, ARTJ, in conjunction with the release of its hit new album, RTJ3. An Augmented Reality-based platform uniting RTJ’s passion for art & technology with their desire to reach fans in new and compelling ways, ARTJ will support & augment the global creative marketing campaign for RTJ3 and beyond. With album vinyl & CD to posters & stickers, even digital images, all enabled for AR, customized RTJ content is unlocked on your phone or tablet when pointed at the select image, wherever it may appear. Featuring contributions from longtime RTJ visual collaborators Tim Saccenti, Nick Gazin & Hector Arias, and developed by mobile app company Experiture, this will be the first phase of the wider ARTJ marketing campaign & activations Team RTJ will be rolling out throughout the year.

The images marked for ARTJ can be found on www.runthejewels.com, or wherever else they may appear - t-shirts, posters, screens and more.