NAMM's Believe in Music

NAMM's Believe in Music features live content, music, education and experiences.

Believe in Music is the online global gathering to celebrate the people who bring music to world. Registration is free to all.

The Believe in Music event will kick off on Thursday, January 20 with brand pages, products and Believe TV, a live-streamed broadcast showcasing live music, discussions and unique experiences. Don’t miss the education sessions for professionals across music, sound and entertainment technology, as well as music educators, artists and students. Unique programming will also welcome music makers and enthusiasts from across the world.

Designed to connect our global community, Believe in Music will provide a platform to continue to power our industry's recovery and provide fundraising support to the NAMM Foundation.

Download the mobile app to explore live and on-demand content, new products, education sessions, network with other attendees and watch performances and events from wherever you may be. Create or update your profile to match with other attendees and activities of interest with the help our AI recommendation engine.

New to the app for 2022: Virtual Headshot Photo Booth, improved session display and job listings.