The First Buddhist Channel for Cultivation of Buddhist Culture
Lord Buddha TV channel, with a current viewership of around 2.5 crore, is promoted by entrepreneurs entrenched in the Dalit movement. Local advertising is brought in by promoter Sachin Moon, who has been running Nagpur Varta news channel and an ad agency since 1995. Pritam Bulkunde, 33, director and content manager of the channel, says, The mainstream media since the time of Doordarshan does not say much about the majority lower castes in the country. This channel is not only a tool to propagate Buddhism but also a platform for all things progressive and anti-caste. It will be a reflection and transformation of the Ambedkarite movement.Accordingly, the programming is a mix of religion (morning shows) and infotainment a quiz on the Constitution, slots creating.
DIKSHA BHOOMI in Nagpur, the historic grounds where 5 lakh people converted to Buddhism with Dr Babasaheb Ambedkar in 1956, witnessed another unique event on 26 November 2010. Close to one lakh people oversaw the birth of a 24×7 television channel they could call their own: Lord Buddha TV. In the clutter of electronic media, Lord Buddha TV claims to be a channel with religious and social bent.