Museum Store Association

Museum Store Verband

The Museum Store Association is a 501(c)3 international organization with the mission of advancing the non-profit retail industry, its museum stores, and the success of the professionals engaged in it. MSA offers educational information and programs throughout the year culminating in an annual conference and trade show highlighting the best in the industry. By advocating for and encouraging high standards of curated products, knowledge, and professionalism, MSA helps museum stores and their non-profit retail professionals better serve their institutions and the public.

MSA Forward is the MSA’s annual retail conference and expo. Each year draws over 600 professionals from all over the world, representing non-profit, cultural institutions and the vendors who support them. This important gathering serves to educate and teach new skills and strategies from industry leaders, build new business relationships among peers, help grow businesses, and source new products and solutions from a diverse range of suppliers.

This is the official mobile App for the Museum Store Association and MSA Forward.