BIT MILANO 2025

BIT is the most important B2B and B2C marketplace in Italy for tourism industry

BIT Milan is the leading B2B and B2C marketplace for the tourism industry. Three days dedicated to trade operators for BUSINESS, NETWORKING and TRAINING. One day (Sunday 9 February) is also open to travellers visiting the event to discover new experiences and find inspiration for their next trips. The themed areas, LEISURE, BETECH and MICE, bring together the entire travel industry.

LEISURE: is the section where DEMAND AND OFFER of international tourism MEET, according to a pre-set appointment system, but also where the public can discover destinations, new holiday destinations and lesser-known attractions.

BETECH: brings together companies offering BUSINESS & NETWORKING SERVICES, exclusive digital and social content, both physical and virtual.

MICE: this is the section dedicated to the world of EVENTS, MEETINGS and CONGRESSES, with the presence of MICE OPERATORS and TOP BUYERS

BIT will take place in the Fiera Milano Rho exhibition centre. One of the most modern and avant-garde fairgrounds in Europe, venue of the main national and international events. It can be easily reached from the city and from anywhere in Italy and abroad thanks to the excellent roads, railroads and air connections.