Learn Marketing Management

Учебник Управления маркетинга

Marketing Management is an organizational discipline, which deals with the practical application of marketing orientation, techniques and methods in enterprises and organizations and with the management of a company's marketing resources and activities. This is a brief introductory Learn Marketing Management that explains the methodologies applied in the rapidly growing area of marketing management.

The Learn Marketing Management will be useful for students from management streams who aspire to learn the basics of Marketing Management. Professionals, especially managers, aspirants of entrepreneurship, regardless of which sector or industry they belong to, can use the Learn Marketing Management to learn how to apply the methods of Marketing Management in their respective enterprise.

To understand the Learn Marketing Management, it is advisable to have a foundation level knowledge of business and management studies. However, general students who wish to get a brief overview Marketing Management may find it quite useful.